"Satisfaction with automotive finance providers is significantly higher among dealers who have a preferred relationship with their lender, which is driven by a higher number of automated approvals, faster funding, more interactions with their sales representative and a perceived increase in the flexibility of the lender's buying policy, according to the J.D. Power and Associates 2012 U.S. Dealer Financing Satisfaction Study.
Preferred relationships are instituted by lenders that want to capture a larger percentage and/or a certain mix of a dealership's business and are often targeted to the lender's best dealerships. Preferred dealers who complete a certain volume or mix of their business with their lender are often rewarded under the terms of preferred relationships with rate discounts, better access to special programs and an improved service experience, compared with traditional relationships. " [Read more]
No comments:
Post a Comment